MGP - Make Great Progress
A client was looking to reach out to existing and potential customers of his counselling and hypnotherapy business in an approachable manner. He expressed that he had a love for all things nature, so I introduced elements of this and involved colours that represents the persona of his customers within a new logo design. I then developed this into a business card design that incorporates the services he has to offer and filled the white space with a simplified version of the main logo.
A sophisticated and premium logo design for a men's hair product range. The concept behind the design was to inspire all males to feel as though they are an executive when styling their hair to impress others. This was a simple design approach to capture the meaning of the brand using bold fonts and an extravagant colour.
Emperor Barbers Advertisement Leaflet
My partner started his own barbering business and opened his shop late 2018. To advertise his grand opening day, he asked for me to design a leaflet that could be distributed around the local town to collate as many customers as possible to view the newly opened shop. I tried to keep it as simple as possible, but effective by incorporating the colours used within their brand identity and key features that signify who they are and what message they want to portray to the public. I included text that was creative but bold enough to blend with the design and get the point across, including details of the big day. In the end I was happy to complete this design, that was ready for print and it managed to reach over 2000 people situated within the area.
HIIT it with Dev Logo
As a personal trainer, my friend was to extend his services and generated a high intensity work out class for his clients to attend during suitable hours. He wanted to expand his appearance of his new classes to the public and required a logo so he could be noticed by additional clients to join and ideal for his class. This is when he approached me and asked for a design to be created. I worked closely with him to acquire the knowledge I needed to focus on to ensure key elements were included to get his name out to the public. As a result, I managed to complete this logo that abbreviates his class with text and images to make sure he is recognised by many.
Dunstable Splash Park Advertising Poster
When I was employed by Dunstable Town Council, I was informed of a new leisure facility that was to open in the summer of 2017 for children of all ages to attend during the summer. Splash park was to announce their upcoming opening around the town and so I was approached to create a poster that was to entice customers of this, whilst utilising features that can be associated with the facilities provided. I produced two outcomes, in which the first (first image) was the outcome to make its way around the town and on social media and eventually the Splash park opened its doors with a large capacity of customers.
Bennett’s Splash Park Café Colouring Mat
As well as creating advertising posters for the new splash park at Dunstable’s Bennett’s Reck, I had also been asked to create a place mat design for the children that visit the café to colour in whilst having their lunch on a nice sunny day. I have incorporated water features to go alongside the theme of the splash park, including both logos as well as a couple of games for them to complete as well as designing a whole new cartoon character that would be used throughout the café.
Herts Academy Football Club Promotional Poster
A fellow colleague I previously worked with had approached me to say he was scouting for new young football players for his newly formed football team. He asked if I could design a promotional poster for him to distribute around many different schools. He provided initial ideas that could be incorporated (the logo being one), then I decided to play around with the features included within the logo that could be used in the poster and played with the layouts to make it stand out to the audience (the image of the children was provided to me and has been granted to be viewed on my website).
Creasey Park Community Football Centre Promotional Posters
At the time when I was employed by Dunstable town Council working at Creasey Park, as my manager knew of my design skills, he approached me various times to generate different posters that could advertise multiple events, deals etc the club had to offer. This included posters such as advertising for summer leagues, football parties for hire at the club and deals the bar/kitchen had when it came to match days. This was a good opportunity to get my layout skills out in the open and create some eye-catching pieces that the public came to view when visiting the club.
Fighting Fitness Clothing Brand Logo
A little project asked by a friend who have their own personal training business and will be releasing a clothing brand. I had been asked to create a logo for their clothing that incorporates the initials of the business name as well as being creative/elegant and will work efficiently on clothing. To make it stand out, I gave it a fancy look by merging the curves of each ‘F’ together, keeping it simple for viewers to understand the concept.
A friend was developing a new five-a-side football team for his department at the local leisure centre, and decided he wanted to incorporate a badge to the t-shirts, so they could be identified as a legitimate team. He approached me with some initial ideas, by introducing features you would find within a leisure centre and so I took on board and developed the concept further, including colours taken from the palette chosen at the first stage of discussion and playing around with shapes from concept to print, deciding on what elements looked best. This then resulted in the finished logo, which I was very pleased with. However, the team did unfortunately end up falling through and so the design didn’t make it out for people to view, as to why I am presenting on my website for you all.
Landmarks of the World
As part of a project at university, I created abstract versions of famous landmarks from around the world, introducing vibrant colours that best describe the country they are from. I decided to generate digital versions, still incorporating the drawn effect as I felt this kept the abstract look and feel. In the end, the results of the digital format were much more pleasing to the eye, and really shows the detail I had put into them to get the outcome I had achieved.
Little Tales of Mysogynism
As part of my final major project at university, I decided to illustrate in my own way the short stories taken from Patricia Highsmith’s book ‘Little Tales of Misogyny’, in the form of Surrealist Techniques. This included creative pieces that blended different materials in an abstract way, with the incorporation of silhouettes to identify specific aspects of the short stories. (To see some of the test work I done for the different Surrealist Techniques, go to ‘Working with Surrealist Techniques’ under projects).